Returning for its fifth year, Best Wine Stars is the must-attend event for enthusiasts, Horeca professionals, and industry press in the Wine & Spirits sector.

Milan, March 20, 2024 – Over 200 companies, including Italian and international wineries, champagne houses, distilleries, and gastronomic excellences, will gather at Palazzo del Ghiaccio from May 18 to 20 to participate in Best Wine Stars, the kermesse dedicated to the food & beverage sector, aiming to celebrate and promote the culture of participating companies and their products.

Around 1200 tasting labels will populate the parterre of the Liberty-style Milanese building, which with its 2400 square meters will be divided into various thematic areas: Italian Wine Area, International Wine Area, Organic Area, Spirits Area, and Food Area. This year, a new Tasting Area is introduced, dedicated to gastronomic excellences, notably featuring Love Gargano, the event’s technical partner, offering delicious taralli to accompany tastings, where culture, history, and ancient flavors intertwine.

The Fausto Lupetti Area, created in partnership with the homonymous publishing house, will host companies selected in the previous edition, reaffirming the commitment to strengthening ties with small companies operating in Southern Italy.

Moreover, within the Services Area, dedicated to non-producing entities but linked to the sector, renowned company Coravin specialized in wine industry tools, along with a wide range of Accessori da Vino, and innovative glass and bottle holders from Vin Strip will be showcased.

In addition to the walk-around tasting, this year will also offer a rich schedule of events, including 16 appointments spread over the three days. These will include vertical and group masterclasses led by digital entrepreneur and wine writer Adua Villa, along with other authoritative speakers. The Tasting Rooms, curated by Bartales, will focus on grappa, amaro, and vermouth, while in- depth talks conducted by industry experts, such as AGIVI‘s intervention on “Time”, will also be featured.

On Sunday, May 19, in the evocative setting of the Piranesi Hall at Palazzo del Ghiaccio, the eagerly awaited BWS Awards ceremony will take place, where renowned awards such as Best Sparkling Wine, Best White Wine, Best Red Wine, Best Rosè Wine, Best Spirit, Best Herbal Liqueur, Best Logo, and Best Label will be presented. However, this year will introduce new competitions. Particularly, the Best Green Project award will be dedicated to the project that stands out for its focus on environmental sustainability. The Best Hospitality Project will instead reward excellence in hospitality within companies, including reception services, accommodation, catering, tasting, entertainment activities, and MICE (Meetings, Incentives, Conferences, and Exhibitions). Finally, the Best Vinum Innovation award will be given to the intuition or technical project that aims to respect and enhance the territorial wine culture innovatively, improving the quality of the produced wine.

This year will also see the prestigious Landini Prize, offered by the event’s Main Sponsor, being confirmed. This sought-after recognition, valued by participating companies, consists of a voucher for the purchase of a tractor, which will be awarded to the winning company.

One of the novelties of this edition will be the introduction of special mentions: Best Buyer Selection, awarded by a delegation of distributors and Ho.Re.Ca who will taste the different labels of the producers on Saturday, selecting those they find most interesting for their markets.

The new contest MILANO WINE EXPLORER – The Tips of Best Wine Stars will select and reward during the Best Wine Stars Awards some realities from the Milanese and Lombard panorama that stand out for their wine and spirits proposals, entering into a special guide dedicated to wine enthusiasts and urban explorers eager to discover the best wine proposals that Milan and Lombardy have to offer. The aim is to promote throughout the year those places such as restaurants, wine shops, cocktail bars, and wine bars that offer the most engaging experiences to the public.

As anticipated in recent months, the BWS Village, a new format for 2024, will represent a distinctive and refined space located on the Balcony of the Palazzo del Ghiaccio. Reserved for the press and industry professionals attending the event, this environment will be the ideal place for commercial meetings, negotiations, and buyer networking. Within this space, some of the participants will exhibit their labels to increase visibility and facilitate networking. During Monday’s session, buyers and journalists will be presented with a tasting kit containing some of the products from companies participating in the Village to thank them for their attention.

Finally, this year, to maximize the visibility of the kermesse’s protagonists, digital creators in the gastronomic and spirits field, Mattia Metta, Denise Oriani, Sara Piovano, and Roberto Alori, will be involved. Through a series of content disseminated through social networks, they will creatively narrate the event, amplifying its echo and engaging an increasingly wide audience. Also important will be the contribution of our partner Danitacom, the Italian Chamber of Commerce in Denmark, which promotes Made in Italy in Scandinavia. We have collaborated with them to select a delegation of targeted buyers from Northern Europe who will meet the exhibitors of their interest.

All products on display, besides being available for tasting, can also be purchased retail or ordered on-site and on the e-commerce website Additionally, the continuously updated list of companies attending the event is available on the website.

To participate in Best Wine Stars 2024, tickets can be purchased online at the following LINK.

Press representatives and industry operators, on the other hand, can register for the event at this LINK.

For further information, please send an email to:

COMPANY PROFILE: Best Wine Stars is an initiative of the Prodes Italia group, which has been operating for years in the high jewelry, design, and art sectors. The founder of the now-established annual event Artistar Jewels, Prodes Italia reflects the same uniqueness and style in this new project. In 2019, the company organized the first edition of Milano Jewelry Week, the Milanese Week that celebrates the history, tradition, and innovation of the fascinating world of international jewelry.


May 18 / 19 / 20, 2024 – Palazzo del Ghiaccio – Milan

Instagram Best Wine Stars: @bestwinestars

Facebook Best Wine Stars:


Saturday: from 12:00 to 21:00

Sunday: from 12:00 to 21:00

Monday: from 10:00 to 18:00

Press Office

Prodes Italia Press Office

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