On Sunday 22nd April one of the most awaited and engaging weeks of the city of Milan ended. Many events have animated the city, promoting their excellence in the districts located throughout the metropolis. Undoubtedly Din – Design In stands out, an event organized by Promotedesign.it for the sixth consecutive year in the underground setting of the Lambrate Design District. Many visitors have admired, photographed and appreciated the exhibited works, contributing to the success of this edition.
130 exhibitors this year have animated the hangar in Via Massimiano 6 / Via Sbodio 9, of which 20% are Italian and 80% from all over the world. Designers, companies, design academies and international organizations have exhibited their products and projects. The products range from light design to furnishings, up to the accessories for the kitchen and home furnishing accessories. However, the space dedicated to innovation could not be missing, with experimental projects of schools and design organizations.
The wide exhibition area for products coming from important design universities, such as NID, New Institute of Design, Paula Chacartegui, student presented by IED BARCELONA, Academy of Arts, Architecture and Design in Prague and Academie Artemis of Amsterdam. Six students of the Artmis Academy have provided visitors with a visual interpretation of great impact, investigating the most important developments in society and showing how these can take shape in innovative solutions. Yeelen Tavilla, Stephanie Morianner, Hannah Braeken, Sandra Benningen, Angelique Kuijpers and Willie Janmaat presented their personal opinions on what is relevant to the future of interior design, fashion, media and society as a whole.
Acoustic Caves, a project presented by the Czech Academy, which aims to explore and test architectural limits. Five exhibited works questioning the possible interpretations of the building, of the space and of the architecture, through seven differentiated examples that change according to the architectural typologies and the current methods of computational design.
NID, Nuovo Instituto di Design in Perugia, proposes two different projects. CLAYSTATION, where the Umbrian ceramic tradition becomes experimentation through an installation that comes from a transversal study on the potentialities of terracotta and a deepening of the relationship between form and sound, and WASTED Rebel Object, a project that collects items of objects intolerant to their alienated and anonymous condition.
The projects presented in collaboration with the European Union have attracted great interest: on the one hand, the LUMENTILE concept, born from a research project of the European Commission H2020, whose aim is to develop a bright and intelligent tile that, inspired by the classic ceramic tile, is enriched with electronics that allows new features. On the other hand, BaltSe@nior, which with a 3D Age Simulator allows visitors to feel the limits of an elderly body and therefore develop an empathy and a better understanding of the elderly users. The aim of the project is to offer the user the most emphatic vision possible in the world of the elderly and consequently facilitate the process of inclusive design, having in mind that the instrument had to be as simple, economical and usable as possible.
Important is also the space dedicated to international design organizations, who have exhibited their excellence at the Lambrate Design District. Czech Design Week presented the products of the three most talented designers selected from the week of Czech design: 440 AUDIO, Dominika Petrtylova and Kristyna Mikolaskova. It also shows its excellences KPD, a Russian designer collective that offers innovative and international crafts products, starting from their symbol, the image of Nevalyashka.
The Temporary Shop set up by Be Different was also very successful, where Artistarjewels.com, an annual project of international contemporary jewelery, exhibited creative pieces of contemporary jewelery created by designers and artists from all over the world.
Perfect the recreational setting of WEating 2018, foodtruck festival in the internal garden of Din – Design In, with its studied selection of Food Truck in a dedicated space and set up like a real event inside the event.