Scales, the decorative surface on display at Brian&Barry
From 7 to 30 June 2022
h 10:15 / 19:30
At The Brian&Barry Building, San Babila, Milan
Organized by Prodes Italia
Wine Sponsor: Alberto Massucco Champagne
Introduction to designer: Friday 10 June 2022 – 6.00 pm
In the heart of Milan, in a spectacular location, from 7 to 30 June Davide Montanaro will exhibit Scales, its innovative and refined surface in extremely thin stainless steel.
Organized by Prodes Italia in partnership with The Brian&Barry Building, in conjunction with the start of the Salone del Mobile in Milan, the exhibition aims to be the pilot event that sanctions the collaboration between the two companies on the occasion of the Milan Jewelry Week, scheduled from 20 to 23 October 2022.
The focus will be on the works designed by Davide Montanaro – studiodsgn, born in Cuneo but Milanese by adoption, who has been involved in industrial design since 2000. His activity as a designer ranges between the several worlds of industrial design: from the design of lacing systems for trekking shoes to modular systems for bookcases, from lamps to exhibition stands, and passing through products for museum bookshops. Distinctive features of his activity are the continuous research and the transfer of materials and technologies from different industrial sectors.
The protagonist of the exhibition, Scales is a malleable stainless steel surface, created thanks to careful research and the mix of the production technology of chemical photo-blanking and the craftsmanship for shaping the shape. From a standardized industrial process we arrive at extreme customization of shapes, passing from the series to the particular.
Only 0.2mm thick, Spaces is a light and very detailed surface that can be used as a decorative panel, or even become a lamp characterized by various shapes and applications.
The Brian&Barry Building, a prestigious 1950s building by architect Muzio with an incomparable view of the Duomo and the city center, which reveals the most seductive side with the suggestive night lighting, hosts the exhibition. In particular, it will be possible to admire the works of Davide Montanaro through an exhibition that will start on the ground floor and end on floor 2.
The department store, located on the corner of via Durini and San Babila, a few steps from the Duomo, in the heart where the life of Milan pulsates day and night and the movement is concentrated and expands in every direction, will be the ideal setting to present the new Scales surface.
The Brian&Barry Building, together with Prodes Italia, has decided to focus on designer Davide Montanaro to create a project that involves several realities. During the exhibition, in fact, a company from the wine sector, Alberto Massucco Champagne, is also involved, delighting the palates of visitors by offering them a glass of bubbles.
The collaboration between Alberto Massucco Champagne and Prodes Italia began with the participation in the Milanese event, organized by the latter company, Best Wine Stars.
The contribution of Alberto Massucco Champagne, who brings the true soul of champagne to Italy, will make the 10th June event even more unique, giving all fans of bubbles an explosion of flavors in their glasses, through one of the champagnes carefully selected by the company, Crème by Jean-Philippe Trousset.
Jean-Philippe Trousset is a small Maison located at the foot of the Montagne de Reims that, thanks to the freshness of its champagnes, has conquered the importer and distributor Alberto Massucco, always passionate about champagne.
Always attentive to innovation, the promotion of great talents and the enhancement of companies, Prodes Italia has once again created an event that, thanks to the union of large and small realities, will give visitors an exclusive and original experience.
COMPANY PROFILE: The event is an initiative of the Prodes Italia group, that has been operating for years in the high jewelry, design and art sector. Founder of the annual event consolidated over the years Artistar Jewels, Prodes Italia reflects the same uniqueness and style in this new project. In 2019 the company created the first edition of the Milano Jewelry Week, a week entirely dedicated to the world of jewelry. Prodes Italia boasts 15 international publications and 80 events organized with more than 4000 companies involved, counting over 2 million visitors.
Prodes Italia Press Office
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